Bluesky's Rapid User Growth Amid Departure from X

Bluesky, a social media platform, has experienced a significant surge in user growth, reportedly reaching 16.7 million users. This rapid expansion is attributed to the departure of users from X, a rival platform. New users are joining Bluesky at a rate of 1 million per day, indicating a substantial shift in user preference. Founded in 2019 by CEO Jay Graber, Bluesky operates as a public benefit corporation, which may be contributing to its appeal. The platform's unique structure and policies, possibly differing from those of X, have led to this mass migration. As a result, Bluesky is emerging as a new social media rival, offering an alternative to X and other popular platforms.