HYBE, the management agency behind popular K-pop groups like BTS, is at the center of a controversy surrounding NewJeans, a relatively new group under its umbrella. The controversy began when it was revealed that a press conference planned by NewJeans was scrapped, with some members reportedly expressing a desire to hold the event. This led to speculation about HYBE's role in the decision, with some questioning whether the agency was exerting too much control over the group's activities. The situation was further complicated when HYBE deleted an article discussing the situation, fueling speculation about its involvement. The controversy has raised questions about the level of media control in the entertainment industry, with some arguing that it is excessive and stifles the creativity and autonomy of artists. The incident has sparked a wider debate about the role of management agencies in the K-pop industry and the need for greater transparency and accountability.
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